Building an Expert Lifestyle Business successfully hinges on one major thing: Getting Known for Your Knowledge.
People have to know who you are and what you do if they are going to follow you and buy from you. And that means you have to promote yourself and your products. One important aspect of that is to create and deliver high-quality content regularly. Another is to build relationships with others who have a complimentary audience. But, if you really want to build your business to awesome new heights, you will need to put some big promotional strategies in place.
Below is a video that outlines the key to successfully promoting yourself as an expert authority on your subject. Watch the video below, or scroll down to keep reading.
Examples of big promotional strategies are things like:
- Web TV Show
- Writing a book
- Creating an Ipad Magazine
- Public Speaking
There are infinite promotional strategies, but those are a few of the more popular ones.
Expert Entrepreneurs are also action-takers. When we see a opportunity, we jump on it! We are subscribed to lots of Internet Marketing newsletters and the like, and when we see a product that we believe will teach us something useful or help us, we are all over it. The problem comes in when we start down too many of these paths.
Then, we start to get overwhelmed, frustration follows, and then we are gridlocked. We don’t know where to start with all the things we have in play and progress stops. Then, we hear about another promotional technique and the whole cycle has started over again!
Pick two major promotional strategies to focus on and focus on them like a laser. Do these in addition to creating content regularly and building relationships in your industry. But focus on those two and no more. Unsubscribe from Internet Marketing mailing lists if you have to! That will save you time and ensure your focus stays on your TWO key strategies.
Stick with those two items for a clear and definite period of time. How long that period of time is will depend on the individual technique, but the important thing is that in the beginning, you commit to a specific amount of time. Whether that is 6 months or 18 months, you will have a concrete goal that you can meet. The point here is that you do not quit because something else more exciting came along.
Two is more than one but its still a manageable number. One is not enough. It creates a single point of failure. If that one didn’t work out or was less successful that you expected, you wouldn’t have a fallback. Also, by having more than one, you are beginning to be seen in more than one place and platform by the same person. This builds credibility and positions you as an authority figure. Any more than two would just get unrealistic. You want a life of freedom, right???!!!
This is YOUR Life
Since this is YOUR Expert Lifestyle Business we are talking about, pick two promotional strategies that YOU like! Don’t pick the ones that are “hot right now” or that “everyone is doing.” Pick stuff you like to do. If you hate writing, a book is not a good choice! What other business, job or industry lets you do “whatever you want?”
Definitely seek out training, coaching, consulting or whatever help you need to implement these major strategies. They will be important to the success of your business, so investing money to learn or get help is a must.
Now you know how to choose two promotional strategies to promote yourself as an expert. Tell me in the comments below what TWO strategies you are going to use to build your following.