That Are a Lot More Important Than What Microphone To Use
Media is changing in a huge way. Just like with book publishing over the past decade, the barriers to entry in broadcasting are coming down. Gatekeepers are getting fired and it’s easier and easier for anyone who wants to build an audience to do so with a Podcast. New developments, technologies and content-sharing agreements are coming along every day such as this recent announcement from Apple. The podcast you record in your garage, office or kitchen table now can be right next to NPR’s RadioLab or Larry King — even in the place where most audio media is consumed: the car.
About 18 months ago, I decided to jump on this bandwagon and I’m glad I did. Over the past 14 months, I built a successful podcast and have learned a few things. I figured I’d put together my top 10 lessons learned.
Here we go!
your guests to share. It’s not enough to just say, “Would you please share this?” They‘ll say, “sure!” with great intentions, but won’t actually do it because they will get busy or forget. If you don’t stay on top of them, they won’t share it and you will lose out on one of the biggest benefits of podcasting — having guests that share!
the grunt-work. While podcasting is one of the funnest things you can do, the details of editing, uploading, linking, posting and all the details will drive you to drink. Find someone to do all the small nit-picky things, so you can focus on doing what you do best, creating great content about something you are devoted to.
the fact that, while the medium of podcasting is maturing, it is still relatively new and, even today, you are part of a revolution that is rewriting the rules of media completely. You have a voice and the opportunity to build a platform that was unthinkable just 15 years ago.
you episodes on social media often. Share them over and over and over. The Huffington Post shared one of my blogs at least 8 times (that i know of) with different headlines. Share old episodes, there will be plenty of people who missed it the first time and are delighted to see it for the first time. Never underestimate how overwhelmed people are with social media content — they miss most of what you post (no rhyme intended).
people to be on your Podcast who you think will say no. Ask people who you are certain would never consider coming on your little-ole podcast. This does two things: a) It gives you great practice at getting rejected, which is important in any business endeavor. b) If you do this for a while, you’re going to get a huge surprise when someone you don’t expect says yes. Magic Johnson hasn’t said no to me yet.
5) Do more.
In many areas of life and business the phrase, “less is more” applies. Podcasting is not one of them. In podcasting more episodes means more downloads, more listens and more opportunities for people to hear your message, buy your product or whatever you want them to do. You obviously have to do what makes sense for your desired lifestyle, but more episodes are better. Podcast like a fool.
4) Worry less
about technology and more about content and audience building. There are technology-type things that you have to consider (or outsource). Several podcasters like John Lee Dumas of the Entrepreneur On Fire Podcast have documented the precise technologies in detail that they use to create their very successful podcasts. Just buy the equipment they recommend and implement according to their instructions, like a recipe! And then — let me repeat — get back to creating great content!
3) Be consistent.
You have to do it regularly. If you set out to do it weekly, do it weekly. Always. Never miss an episode. I can proudly say that we have released an episode of the How to Quit Working Show every single week since it started. Successful veteran podcaster Jonathan Taylor elaborated on this point when I had him on my show.
and let it flow. Don’t script anything or write questions in advance. Let a relaxed and natural conversation flow out of you and your guests. It is a lot of fun if you just relax and let it be fun! Several of my guests have become friends and yes, sappy as that sounds, that’s one of my favorite parts.
with it. The bad news is that there are tons of new podcasts coming online every day, so the competition is intense. But that is eclipsed by some really really great news. Most of them will quit. You just keep going.
Most of all, have a lot of fun with it. The more you relax and realize how much fun you can have, the more successful your Podcast will be.