11 Things You Must Know to Publish a Book

Jeff Steinmann Review of APE – How to Publish a Book by Guy Kawasaki and Shawn Welch

I was thrilled to get the opportunity to review an advance copy of Guy Kawasaki’s brand new book, “APE, How to Publish a Book”, which he co-authored with Shawn Welch. I’ve been staying closely in touch with the publishing industry and all of the radical changes it has been going through the past several years and this book is an incredibly concise (even at 313 pages) overview of the industry and literally EVERYTHING you need to know about writing a book.

I decided rather than writing a fourth-grade book report, I would summarize the most important points for anyone who wants to use a book to establish themselves as an expert in a particular niche.

So, here it goes, these are the 11 most important points I captured from the book:

  1. Write a book for the right reasons. Write it because you have a message inside you that you MUST get out! It’s just too much work to do for any other reason. Whatever you do, DO NOT write it to make money from sales of the book.
  2. Traditional Publishers vs. Self-Publishing: In general, traditional publishers get you one thing: The “clout” of being published by a big publishing house. In order to be published by one of those houses, you need to have a platform, or a way to reach a large number of your followers. If you have that platform, traditional publishing with a major publisher may work well for you. If you don’t, self publish, but you will STILL need the platform in order to promote your book. So, start building a platform, if you aren’t already.
  3. Ebooks are gaining in popularity, but there is still nothing like holding a physical book in your hand. And printed books are still outselling eBooks by a large margin. At the end of the day, it’s easy to have your book in print these days with print on demand technology, so have it in print, have it on the Kindle, iPad, Nook and every format you can reasonably support. Guy explains exactly how in the book.
  4. Tools matter. The tools you use, word processor, conversion tools, file sharing, etc. will make your work easier or harder. Guy tells you exactly what to use for best results.
  5. How much does it cost to self-publish your book? 4300 bucks. You have to do the math and decide if this expense is worth it and guy walks you through that. You can also barter and cut corners to get that cost much lower, which will come at the cost of time and quality, but may make sense on a limited budget.
  6. Hire an Editor. Hire someone who edits books for a living. You simply can’t get out of your own mind enough to look at your book objectively.
  7. Don’t let it look like crap. Guy calls it the “self-published look.” Get a professional cover design, interior design and use an imprint (publisher name) that is not your own name or company name.
  8. Distribution options are almost unlimited. There are companies that will do this for you, or you can work directly with Amazon, Barnes and Noble, etc and their respective self-publishing programs. This is great, because there are a multitude of different ways to get your book distributed. You can choose the method (or more likely, methods) that work best for you. Guy outlines your options very thoroughly.
  9. File formats can be tricky. But, it’s not rocket science, you just need to understand the ins and outs of each format and which ones you need for what you are doing. He explains them very simply and clearly in the book.
  10. Pricing. If you are just getting started and building a platform, start low and go up if you can. You are never going to get rich off the book sales themselves (the money is in the credibility a book brings!), so the better route is to keep the price low so you can get it into more people’s hands and build your credibility.
  11. Platform, Platform, Platform. That’s what promoting and selling a book is all about. You must focus on creating a following of people who know you, love you and are ready and eager to buy from you. Wait, isn’t that MY area of expertise? Good, your in the right place. Click here for more information (from me) on how to get known as an expert and build a life of FREEDOM and FLEXIBILITY with your knowledge and expertise. OK, I had to get a little plug in for myself. :-)

If you are considering writing a book, you definitely want to read APE. There simply is no other book that so thoroughly, yet concisely wraps up all you need to know about this complex and still changing topic.

You can purchase APE from Amazon.com by clicking here. If you follow this link, I will be compensated an extremely small amount (nowhere near enough to buy a cup of coffee) by Amazon for referring you there.

Image Credit: Photo by Sharon McCutcheon on Unsplash

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s